The Ultimate Guide to Prepping Your Home for a Real Estate Photoshoot

When selling your home, professional real estate photography is one of the most effective ways to attract buyers. Studies show that homes with high-quality photos receive more views online and often sell faster than those with poor-quality images. However, even the best photographers can only do so much if the home isn’t properly prepared. Follow this guide to ensure your home is picture-perfect and ready to impress.

1. Declutter and Clean Thoroughly

The first step is to declutter every room. Remove personal items like family photos, paperwork, and excess decor to create a neutral, inviting space. Clear countertops in kitchens and bathrooms, hide small appliances, and organize closets—buyers often peek inside these areas. A deep clean is equally important; dust surfaces, vacuum carpets, and polish mirrors and windows for a sparkling finish.

2. Stage Strategically

Staging helps buyers visualize the potential of your home. Arrange furniture to highlight each room’s purpose while ensuring an open flow. Neutral tones work best for decor, as they appeal to a wider audience. Add simple touches like fresh flowers or decorative pillows to enhance the ambiance without overwhelming the space.

3. Maximize Lighting

Lighting is crucial for stunning real estate photos. Open all curtains and blinds to let in natural light, which makes spaces appear larger and more inviting. Turn on all interior lights, including lamps and under-cabinet fixtures, for consistent brightness throughout the home. Replace any burnt-out bulbs and ensure lighting tones are uniform (Matterport).

4. Enhance Curb Appeal

The exterior of your home is the first thing buyers see online, so it’s important to make a strong impression. Mow the lawn, trim bushes, and clear walkways of debris. Remove cars from the driveway and hide trash bins or garden tools. For outdoor spaces, arrange patio furniture neatly and add pops of color with potted plants or flowers  HomeLight).

5. Add Final Touches

Before the photographer arrives:

• Close toilet lids in bathrooms.

• Smooth bed linens and fluff pillows.

• Straighten towels and curtains for a polished look.

• Turn off TVs, computers, and ceiling fans to avoid distractions in photos.

If you have pets, secure them off-site during the shoot and remove pet-related items like bowls or toys from view.

Why Preparation Matters

A well-prepared home results in stunning photos and attracts more buyers online. Research shows that 41% of buyers consider listing photos the most valuable content when searching for homes (National Association of Realtors). 

By following these steps, you’ll ensure your property shines in its best light—literally and figuratively. With these preparation tips, you’ll be ready to showcase your home’s full potential and draw in serious buyers who can envision themselves living there!